armageddon inc.

12/21/12 has come and gone. it was supposed to be the big day that, supposedly foretold to us by the mayans, everything we knew came to an end.... armageddon if you will. and as the days drew closer, it became more and more evident that no one actually believed this was gonna be the end. so how did the whole thing become so mainstream and so well known?

armageddon is big business. the great thing about prophecies of the end of the world is that you don't have to be a believer to enjoy them. i'm not sure how this all got started, but i'm willing to bet that in the beginning, someone made a dollar off of it. there were documentaries and books galore. the history channel damn near turned into the 12/21/12 channel.

and who doesn't love talking about the end of the world? though i don't think anyone i ever talked to fully believed in it, i did know a lot of people who loved to talk about it. oh the possibilities! will we be hit by a meteor? will it be some sorta rogue planet coming out of nowhere and fucking up our orbit? maybe it'll be nuclear war or some out of control, global earthquake. people don't need to believe in this sorta stuff to talk about it. there's something endearing in conversing about impending doom that is totally out of our hands.

i'm sure a lot of people had a lot of fun with it. i'm damn certain a lot of people made a lot of money off of it. and i'm pretty sure anyone who did make money off of it are in their labs right now scheming on the next prophesied armageddon. and when they come back trying to sell us books, movies, and merchandise, will we hold them to their past failures? of course not. we'll be here waiting.... ready and willing to indulge ourselves in the next wild wave of apocalypse frenzy. cuz what it all really comes down to is that there's something sexy about impending doom and we just can't get enough of it.